Using Fansly, adult video makers can reach a wider audience and monetize their work in new ways. Supporters may now follow their favorite content producers without paying a dime, an option that is mostly absent from most other followers’ arsenals. If content producers want to generate big money on other platforms, they need a large social media following to promote their accounts. Unlike other platforms, authors on Fansly have greater leeway to advertise their accounts and entice subscribers with free material. If a creator wants to hide anything from their free followers but not their paying ones, they may do it using an emoji. Free users who want to remove the emoji and view the photo may pay the creator a one-time fee.